, Columnist
Apple Needs Schools More Than They Need It
The company has to surmount a huge classroom lead held by Google's Chromebook.
This article is for subscribers only.
Here's what Apple won't say when it talks Tuesday about its technology in schools: The company lost, and it will be tough to turn around its fortunes.
Apple Inc. on Tuesday pitched a refreshed version of Apple's basic iPad and software tailored for schools. (The price of the device remains $329 for most buyers and $299 for schools.) Apple has a long history in the education market with its Mac computers and more recently with its iPads. But the company has lost a gargantuan amount of ground to alternative computing devices in the U.S., particularly to the stripped-down Chromebook laptops powered by Alphabet Inc.'s Google software.