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Nir Kaissar

Users Built Facebook's Empire, and They Can Crumble It

When 2.1 billion people are the product, they can turn stock fortunes in a hurry.
Photographer: Luke MacGregor/Bloomberg

Facebook's true value resides in its 2.1 billion users, and investors need to worry about what happens if enough of them decide that free social media isn’t worth the cost.

First,  a disclosure: I’ve never used Facebook. I get that it’s an awesome way to keep in touch with family and friends, meet new people and get a personalized online experience. But I value my privacy, and it’s hard to reconcile that with the fact that Facebook is in the business of selling its users’ information.