Matt Levine, Columnist

This Startup Will Kill You. Really.

Nectome guarantees that you will die. But it will preserve your brain for future use.

Murder startup!

Hulton Archive

This post originally appeared in Money Stuff.

Here is the story of Nectome, a Y-Combinator-backed startup that will hook its customers up to a machine "in order to pump its mix of scientific embalming chemicals into the big carotid arteries in their necks" until they are dead. Honestly ... it has ... a certain ... appeal. Like if you could interact with only one tech company's products, and your choices were Twitter or Nectome, it wouldn't be insane to choose Nectome. (Incidentally I hope the etymology is "neck" + "tomb.") Co-founder Robert McIntyre points out that Nectome's procedure is "100 percent fatal": "That is why we are uniquely situated among the Y Combinator companies." It's a great marketing pitch! Sure lots of hot startups will probably kill you, but with Nectome death is certain (and anesthetized!). Who else can promise that?