Andy Mukherjee, Columnist

Private Equity Discovers Vietnam's Rising Rich

Warburg Pincus's investment in Techcombank shows how buyout firms are shifting their focus.
Photographer: Paula Bronstein /Getty Images
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From fish sauceBloomberg Terminal to dairyBloomberg Terminal and beerBloomberg Terminal, lumpy investment bets in Vietnam have typically been placed on the country’s teeming working class and its growing propensity to consume.

Warburg Pincus has already been there and done that. The U.S. buyout firm is now using its web of connections to wager on the nation's new rich.