, Columnist
Beware Fintech Firms Bearing Bitcoin
Banking isn't addictive, but getting rich certainly is.
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Fintech startups have long had trouble turning feel-good rhetoric into profitable growth. Competition is intense, consumers tend to want things for free, and dinosaur banks are far from extinct. To make matters worse, finance just isn't as addictive as messaging or catching up with friends. That counts in an era where billions are made through monetizing attention.
Enter, Bitcoin.