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Opinion
Liam Denning

Detroit Should Beware Making Gas-Guzzlers Great Again

U.S. automakers risk falling behind in a global market bent on fuel efficiency.
Ford Motor Company Executive Chairman Bill Ford (L) and James Hackett, Ford President and CEO, stand with the new 2019 Ford Ranger midsize truck at its debut at the 2018 North American International Auto Show January 14, 2018 in Detroit, Michigan.

Ford Motor Company Executive Chairman Bill Ford (L) and James Hackett, Ford President and CEO, stand with the new 2019 Ford Ranger midsize truck at its debut at the 2018 North American International Auto Show January 14, 2018 in Detroit, Michigan.

Photographer: Bill Pugliano

Detroit's auto giants are on the cusp of what looks like a major victory. The National Highway Traffic Safety Administration is considering making drastic cuts to fuel-efficiency targets for future vehicles that were set under President Barack Obama in 2012. U.S. automakers would like easier mileage standards because improvements from here will raise the cost of vehicles and require selling more electric vehicles, which are currently loss-making.

Plus, Americans love trucks: