Skip to content
Subscriber Only
Liam Denning

Tesla Put a Car in Space But How About in Showrooms?

If it can't ramp up Model 3 production soon, it's going to need to raise more cash.

Let's be clear about one thing: That SpaceX rocket launch on Tuesday was incredible. Putting a Tesla Roadster into orbit atop it was a stroke of marketing genius; imagine the slogan "A bazillion miles without a charge!"

Let's also be clear about another thing: This has nothing to do with Tesla's performance as a company (even if the stock market sometimes implies otherwise.) On that front, 100,000 Model 3s idling on lots near Fremont, California, would be worth far more than one electric sportscar headed for the asteroid belt.