Want to Get Wisdom? Be Your Own Crowd

Research suggests that people can improve decisions by thinking twice -- or as many times as possible.

How many?

Photographer: Luke Sharrett/Bloomberg

Crowds of humans can be very good at solving certain kinds of problems. If, for example, you wanted to guess how many bacteria live in Lake Erie, you’d be better off asking a random group of people and averaging the result than trying to answer the question alone.

But what if you could be your own crowd, by averaging your own guesses? Bizarrely, research suggests that this can actually work.