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Sarah Halzack

Peak Subscription Box Has Arrived

Services available have exploded in number, but companies keep betting on the model.
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Photographer: Scott Eisen

I'm starting to think we've hit "peak subscription box."

You know the drill: You sign up online with the likes of Birchbox, BarkBox, Bulu Box or Bitsbox, and the company sends you a container full of specialized goodies. The format has been embraced by a seemingly unsustainable number of competitors and applied to increasingly obscure niches of merchandise.