Barry Ritholtz, Columnist

Retailers Still Haven't Caught Up to Millennials

The children of baby boomers don't seek personal fulfillment through shopping.

December 13, 2017 at 4:42 PM UTC

Barry Ritholtz is a former Bloomberg Opinion columnist. He is chairman and chief investment officer of Ritholtz Wealth Management, and was previously chief market strategist at Maxim Group. He is the author of “Bailout Nation.”

Not much fun.
Photographer: Daniel Acker/Bloomberg

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Last month I wrote up my annual tirade about the National Retail Federation holiday sales forecast. The NRF’s track record -- it uses a deeply flawed methodology -- is terrible. The group makes a silly prediction, I make fun of it, they call me a Grinch, a good time is had by all.

Except for the retailers.