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Opinion
Barry Ritholtz

Retailers Still Haven't Caught Up to Millennials

The children of baby boomers don't seek personal fulfillment through shopping.
Not much fun.

Not much fun.

Photographer: Daniel Acker/Bloomberg

Last month I wrote up my annual tirade about the National Retail Federation holiday sales forecast. The NRF’s track record -- it uses a deeply flawed methodology -- is terrible. The group makes a silly prediction, I make fun of it, they call me a Grinch, a good time is had by all.

Except for the retailers.