, Columnist
Now Tech Moguls Have to Work to Appear Not-Evil
Silicon Valley is feeling the backlash against its wealth and power.
Image conscious.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Something weird is happening in the technology industry: Giant companies are suddenly worrying about what people think of them. It's not that Apple Inc. or Facebook Inc. didn't give a fig before. It's just that they've come to realize that people doubt their sincerity when it comes to industry slogans like "Don't be evil."
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