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Opinion
Sarah Halzack

Maybe Kroger Can Survive Amazon After All

The market overreacted to the e-commerce giant's grocery invasion.
Signage is displayed inside a Kroger Co. grocery store in Louisville, Kentucky, U.S., on Wednesday, June 14, 2017. Kroger Co. is scheduled to release earnings on June 15.

Signage is displayed inside a Kroger Co. grocery store in Louisville, Kentucky, U.S., on Wednesday, June 14, 2017. Kroger Co. is scheduled to release earnings on June 15.

Ever since Amazon.com Inc. sank its tentacles into the grocery business with its acquisition of Whole Foods Market, it has been hard for Kroger Co. to get much love from investors.

That is, until Thursday, when the supermarket giant's stock shot up more than 11 percent in early trading after it delivered an upbeat third-quarter earnings surprise.