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Sarah Halzack

Listen Up, Retailers: Don't Ignore Voice Shopping

Consumers using AI assistants to buy stuff is the next front in the Amazon fight.
Photographer: Andrew Harrer

With another Black Friday and Cyber Monday in the books, Inc. has issued a self-congratulatory press release about how it fared during the shopping frenzy. As is typical for these recaps from Amazon, the report was skimpy on useful statistics.

But there was one data point that jumped out at me: The e-commerce behemoth said that, over the holiday shopping weekend, its Echo Dot home voice assistant was the best-selling item across its entire product catalog.