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Opinion
Joe Nocera

RIP, Time Inc. It Was Fun While It Lasted.

An Iowa publisher didn't buy Time for its famous global brands. That's just a sign of the times.
Enjoy it while it lasts.

Enjoy it while it lasts.

Photographer: Eric Baradat/AFP/Getty Images
Corrected

If you joined Time Inc. when I did, in the mid-1990s, the glorious excesses that once marked the company were a thing of the past. But you heard the stories.

The great Fortune writer Carol Loomis used to recall how the male writers would always travel with their female research assistants, who would take notes during interviews, transcribe them and do the heavy lifting while the writer was out on the town. Dan Okrent, a former editor of Life magazine, had a raft of memorable expense-account stories he told and retold. John Podhoretz, who worked at Time magazine three decades ago, once wrote a piece recalling the time Henry Grunwald, Time’s editor, took a helicopter from Manhattan to White Plains, 25 miles away. There were carts serving drinks in the late afternoon, dinners at the most expensive restaurants in New York and limousines to take editors home at night.