Barry Ritholtz, Columnist

Tesla Keeps Scaring the Other Automakers

Its cars are faster, while its innovations force the competition to play catch up.

November 17, 2017 at 6:33 PM UTC

Barry Ritholtz is a former Bloomberg Opinion columnist. He is chairman and chief investment officer of Ritholtz Wealth Management, and was previously chief market strategist at Maxim Group. He is the author of “Bailout Nation.”

Just needs a black turtleneck.
Photographer: Vince Bucci/Getty Images

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Yesterday, Tesla Inc.1510943326237 founder and Chief Executive Officer Elon Musk introduced the company’s new electric-powered tractor trailer. The “Semi” goes 500 miles on a charge, uses Tesla’s semiautonomous driving system, with lane keeping and autobraking. The truck has lower center of gravity than traditional haulers, dramatically reducing rollover risk; dynamic torque distribution lowers the chance of jack-knifing. Musk promised the truck “will not break down for a million miles.”

That wasn't the big news.