Megan McArdle, Columnist

How Do You Take Your Keurig? With a Shot of Crazy

Boycott Hannity. Boycott his boycotter. Film yourself bludgeoning a coffeemaker. Yes, this is our nation's discourse now.
Photographer: Dixie D. Vereen/For The Washington Post, via Getty Images

The recent accusations against Senate candidate Roy Moore triggered a spat between Sean Hannity and … Keurig. Yes, that Keurig. The coffee company.

Here’s what happened: Angelo Carusone of Media Matters took issue with Hannity’s commentary on the accusations, then took to Twitter to try to get companies that advertise with Hannity to pull their media dollars from the show. Keurig tweeted back that it was pulling its ads. So far, this is a story that could have run any time in the past few years. But as the clickbait sites like to say, what happened next will amaze you.