Brooke Sutherland, Columnist

GE's Reboot Plan is Just More of the Same

And that's a problem.

November 13, 2017 at 6:11 PM UTC

Brooke Sutherland is Bloomberg News' Boston bureau chief and writes the Industrial Strength Newsletter. She was previously a Bloomberg Opinion columnist covering deals and industrial companies and an M&A reporter for Bloomberg News.

1510598764_pic — Photographer: STEPHANE DE SAKUTIN/AFP/Getty Images

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General Electric Co. may have a new leader, but the pattern of over-promising and under-delivering is the same.

CEO John Flannery hosted an investor meeting in New York today to lay out his plan for digging the industrial giant out of its current cultural and cash crisis. Nov. 13 has been circled on investors' calendars for months and the hype only grew after GE's dismal earnings report last month.