, Columnist
Macy's Needs to Sharpen Its Fuzzy E-Commerce Strategy
Stronger digital growth could save the retailer, but it lacks clear plans.
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It has been an indisputably painful year for Macy's Inc. The iconic department-store chain has lost roughly half its market value while struggling to show investors it has the right remedy for flagging sales.
The company's earnings report Thursday did little to change the perception it's flailing. Macy's said comparable sales in the latest quarter fell 4 percent from a year earlier, continuing a long run of declines.