, Columnist
Apple Earnings Are a Rorschach Test
Optimism will battle pessimism until sales of the new iPhone become clear.
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Here's what we learned on Thursday about Apple Inc.: People weren't that interested in buying iPhones in the three months ended in September, and the company isn't likely to sell many more phones this holiday season than it did in 2016.
Here's what we still don't know about Apple: Anything definitive about the company's most pressing business questions: Will people go bananas for the new iPhone X that officially hits store shelves on Friday? And when can Apple make enough of them to satisfy whatever demand there is?