Barry Ritholtz, Columnist

The Question of When to Sell Isn't So Simple

There are any number of things to consider as markets keep rising.

October 30, 2017 at 2:26 PM UTC

Barry Ritholtz is a former Bloomberg Opinion columnist. He is chairman and chief investment officer of Ritholtz Wealth Management, and was previously chief market strategist at Maxim Group. He is the author of “Bailout Nation.”

Make it stop.
Photographer: Andrew Savulich/NY Daily News/Getty Images

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The question of when to sell is perhaps the most overlooked and underappreciated problem in finance. It's worth bringing this up now as markets keep rising. It's clearly on the mind of more than one investor.

For most of history, Wall Street has been much more concerned with getting you to buy, thus generating returns for you and business for itself. Whether it is an individual stock or bond, mutual fund or commodity, the sell question gets short shrift.