Tim Culpan, Columnist

Walk, Don't Run, Nintendo

Investors should hope for a slow burn rather than hyped up hit.
Photographer: Patrick T. Fallon/Bloomberg
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Investors hoping that Nintendo Co.'s releaseBloomberg Terminal of Animal Crossing for mobile will bring the Japanese game maker another blockbuster may be focusing on the wrong goal.

Nintendo is expected to provide details of the smartphone app's launch at noon Tokyo time Wednesday. Having enjoyed immense hype over Super Mario Run, there's a lot of pressure on the company's latest console-to-mobile convert.