Barry Ritholtz, Columnist

An Economics Heathen Wins the Economics Nobel

Richard Thaler's prize was long overdue.

Irrationality rules.

Photographer: Scott Olson/Getty Images
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Given how many psychologists and economists have already won the Royal Swedish Academy of Sciences Sveriges Riksbank Prize in Economic Sciences1507556031575 -- Daniel Kahneman (2002), Robert Shiller, Eugene Fama (2013)1507556054645 -- it seems contradictory to suggest that the Nobel Committee is finally recognizing the impact of behavioral psychology on economic decision-making by handing its 2017 award to Richard H. Thaler.

Counterintuitive as that history may make this proposal, it is consistent with the history of the Nobel Prize. It is, after all, funded by money made in dynamite. If any group wants its legacy to be that organizations, governments and companies need to pay more attention to how humans operate in the real world, it's this one.