, Columnist
Amazon's Domination Is Blocked by a Delivery Truck
The e-commerce giant's digital power fades when the rubber hits the road.
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Amazon is all-powerful in the digital world, where millions of people love one-click buying from Jeff Bezos's shopping bazaar. But where the digital world meets the physical reality of packing, sorting and delivering those orders, Amazon's might turns meek.
The challenge of physical delivery is the biggest barrier between Bezos and domination. And that's why Amazon is trying an array of tactics to tackle the delivery bottleneck.