, Columnist
Uber Can't Be Warm and Cuddly and Worth $70 Billion
Fixing the culture is one thing, but employee rights are going to be expensive.
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The new chief executive of Uber Technologies Inc. is on a crusade to repair a corporate reputation that's been badly damaged by scandals over its treatment of women and broader corporate culture. Dara Khosrowshahi even apologized after London's transport regulator revoked Uber's local license because of failures to run proper background checks on drivers and report alleged crimes.
All this stokes hopes for a kinder, gentler Uber; one ready to seek a public listing to capitalize on a monster paper valuation of up to $70 billion.