, Columnists
Marlboro Man Wants Us All to Quit Smoking. Is He Crazy?
Big Tobacco is betting on an electronic future. But it's far from certain.
This article is for subscribers only.
When the maker of Marlboro cigarettes promises to spend $1 billion to get the world to stop smoking, it's natural to take its altruism with a healthy pinch of salt. Or an unhealthy pinch of tobacco, whatever works.
Indeed, one could ask why Philip Morris International Inc. wants to make a down payment on its own funeral by backing the Foundation for a Smoke-Free World? Does it have a death wish?