, Columnist
Mahindra & Mahindra & Ford Too
SUVs and electric vehicles are the way to crack Maruti Suzuki's Indian armor.
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The renewed alliance of Ford Motor Co. and Mahindra & Mahindra Ltd. makes sense for a host of reasons.
As Gadfly has argued before, the car market that's soon to be the world's third-biggest is almost impregnable to new entrants thanks to the power of Maruti Suzuki India Ltd. and, to a lesser extent, Hyundai Motor Co. Within the past four months alone, two of the world's largest auto companies, Volkswagen AG and General Motors Co., decided the competition was too tough and backed away from India.