Chris Bryant, Columnist

Volkswagen Is Deaf to Ferrari's Roar

If German giant won't sell Ducati, what chance a Porsche spinoff?

September 5, 2017 at 10:20 AM UTC

Chris Bryant is a Bloomberg Opinion columnist covering industrial companies in Europe. Previously, he was a reporter for the Financial Times.

1504609301_vroom — Photographer: CBS Photo Archive/CBS via Getty Images

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For a company the size of Volkswagen AG (more than 10 million vehicles sold each year and 625,000 employees), motorbike maker Ducati (55,000 unit sales) is almost a rounding error. With several bidders reportedly in the running, selling it should be easy.

Indications that the sale process has stalled should therefore make VW investors worried and angry.