Nathaniel Bullard & Miho Kurosaki, Columnists

Japan's Power Players Are Multiplying

New electricity retailers offer discounts, bundled services, even credit cards.

Power users.

Photographer: Marka/Contributor
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For decades in Japan, the world’s fourth-largest electricity market, just 10 utilities met the country’s power demand. Today these so-called vertically integrated regional utilities — each one owns its own construction firms and even equipment manufacturers — face significant and growing competition.

A bit of context: Power demand from Japan’s 10 big utilities peaked a decade ago, as it did in the U.S. and many other developed markets. Today’s demand is down 15 percent from 2007.