Andrea Felsted, Columnist

The Fickle Glow of Swiss Bling

Timepiece makers' valuations are getting blindingly expensive.

August 22, 2017 at 9:42 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

1503396949_GettyImages-505485290 — RICHARD JUILLIART/AFP/Getty Images

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Swiss watch sales are finally shining like a diamond-encrusted timepiece. But don't get carried away thinking the sparkle is assured.

After a decline in April, exports have risen for each of the past three months, according to the Federation of the Swiss Watch Industry. Even exports to the U.S. registered growth in July.