Matt Levine, Columnist

Yogurt, Liquidity and Listings

Also index funds, smart contracts, Bitcoens, seating charts and global nuclear war.

August 9, 2017 at 1:36 PM UTC

Matt Levine is a Bloomberg Opinion columnist. A former investment banker at Goldman Sachs, he was a mergers and acquisitions lawyer at Wachtell, Lipton, Rosen & Katz; a clerk for the U.S. Court of Appeals for the 3rd Circuit; and an editor of Dealbreaker.

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Froyo Juicero!

One thing that puzzles me is how Blue Apron Holdings Inc. is a tech company. Blue Apron is a grocery company; its business is to put meat and vegetables into bags and deliver them to your door so you can cook them. And yet everyone seems to think it's a tech company. I express this puzzlement from time to time, and people try to explain it to me (it's "tech-enabled"?), but I have never really gotten it.