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Opinion
Shira Ovide

Yes, Google Can Keep Dominating Advertising

The task doesn't get easier, but the company has what marketers need.
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Photographers: Karen Bleier/AFP/Getty Images (Google); David Paul Morris/Bloomberg (Facebook)

The biggest worry about Google and Facebook is whether they can stay Google and Facebook. That is, can those two companies continue to dominate advertising.

It won't be an easy task, especially for the relative elder statesman Google. But it should be feasible for Google to stay Google.