, Columnist
Tinder Meets YouTube, Harvard Swipes Right
How video turned dating app Momo into a star.
This article is for subscribers only.
For about four years, China's Momo Inc. bumbled along as yet another dating app provider. Then something happened to make even the world's biggest university endowment swipe right.
Similar to Tinder, Momo offered users the chance to find people nearby, check out their pics and profiles, and make a choice whether to pass or play. It wasn't a bad business. But it wasn't a good one.