, Columnist
A Brilliant Chance at Reinvention
Buying into the money-losing minivan business makes strategic sense.
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You can imagine how that breakfast meeting might have gone when Renault SA President Carlos Ghosn met his team to consider the purchase of almost half of Brilliance China Automotive Holdings Ltd.’s money-losing minibus unit.
"It's cheap!" Ghosn's banker would say, passing the croissants and jam. "We get a 49 percent stake for just 1 yuan."