, Columnist
Amazon Upsets the Grocery Cart
Jeff Bezos is using Whole Foods to speed up his ambitions to shake up food shopping.
A cart full of grocery bags sits in the isle at Whole Foods in Dublin, Ohio on Friday, November 7, 2014.
Photographer: Ty WrightThis article is for subscribers only.
It seems Jeff Bezos is serious about the grocery business.
Amazon spent years essentially dabbling in the $795 billion annual U.S. market for food and beverages. Amazon started its own grocery delivery service, Amazon Fresh, 10 years ago in its hometown of Seattle. It expanded into other cities, but the grocery delivery business never got the big push that typically signals Amazon is dead serious about a new category. Bezos also has been testing concepts for physical grocery and convenience stores, and it recently opened kiosks for commuters to pick up groceries they had ordered online.