Elaine Ou, Columnist

Uber Is a Company at War, Not in Crisis

Emerging tech companies have no time for cultural niceties.

June 15, 2017 at 5:30 PM UTC

Elaine Ou is a Bloomberg Opinion columnist. She is a blockchain engineer at Global Financial Access in San Francisco. Previously she was a lecturer in the electrical and information engineering department at the University of Sydney.

Wartime.
Photographer: Luis Robayo/AFP/Getty Images

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

Reeling from a nonstop stream of scandals, Uber Technologies Inc. has agreed to attempt a cultural reformation with the help of Eric Holder’s 47-step plan. Chief Executive Officer Travis Kalanick has gone on a leave of absence, and -- in a symbolic act of penance -- the company will rename its War Room the "Peace Room."

But should Uber really be at peace?