Political Correctness Won't Fix Uber's Problems

There's a disconnect between the way Uber, the ride-hailing company, is trying to transform itself and what it really needs to fix to become a sustainable business. Instead of reconsidering its business model and protecting itself against a regulatory backlash, it has decided to go politically correct.

As a result of much highly public soul-searching, caused by accusations of mistreating women and fostering a testosterone-fueled internal culture, Uber now has no chief financial officer, chief operating officer, chief business officer or chief marketing officer, and its chief executive officer Travis Kalanick has gone on indefinite leave. But it's going to have a chief diversity officer. That may be the first for a taxi company (which is ultimately what Uber is) and that's fine; but it won't address the root problem.