, Columnist
Amazon Creates From What It Destroyed
E-commerce giant still sees value in a hands-on approach.
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Amazon helped kill bookstore chains, and now it's becoming one.
The company has been opening physical bookstores in cities like Seattle, San Diego and Chicago since 2015. Last week, it opened its seventh bookstore in an upscale mall in New York City. In an ironic twist, Amazon's store is one floor up from a former Borders store, the bookstore outlet that went belly up in 2011 after failing to compete with Amazon.
