, Columnist
Vanguard's Irritating Perch on the Moral High Ground
If being a “nonprofit” is so good in the asset management industry, then why don’t we see it elsewhere?
Maybe asset management as a nonprofit works.
Photographer: Peter FoleyThis article is for subscribers only.
The folks at Wealthfront posted an entry on their blog a while back about why they were going to use Vanguard’s exchange-traded funds going forward rather than those offered by BlackRock. As you may know, Wealthfront is a “robo-advisor” that uses algorithms to diversify the money it manages for people across a number of ETFs. Wealthfront is not large, but it has the potential be large someday, so whose ETFs they use is a matter of some importance.
Here is the relevant section:
