, Columnist
Two Wheels Good, Four Wheels Bad
The Japanese automaker's profit decline masks a bifurcation in its business.
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The world's biggest motorcycle company isn't getting the credit it deserves.
Honda Motor Co. has been the world's top maker of two-wheelers since 1959, but it's often thought of as primarily a car company. That's not really surprising: A scooter like the Activa may shift millions of units, but it's unlikely to get the pulse racing like an NSX sports car, or even the ubiquitous CR-V SUV.