, Columnist
Why Worry About Tesla, When You Can Sell Millions of Jeeps?
Fiat has found quick and dirty success, but it can't last.
This article is for subscribers only.
Sergio Marchionne probably doesn't bother trying to scare his staff by showing them videos about Elon Musk and electric cars, as rival bosses do at BMW AG.
While BMW and Daimler AG sacrifice short-term profit by investing heavily in electric, autonomous and "connected vehicle" technology, the CEO of Fiat Chrysler Automobiles NV remains unabashedly old-school. He's turbo-charging earnings by racing to sell as many trucks and sports-utility vehicles as he can.