, Columnist
The $65 Transatlantic Airfare
Norwegian Air Shuttle's debt binge is a concern.
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With a promise to fly U.S. passengers to Europe for as little as $65, Norwegian Air Shuttle ASA is poised to transform transatlantic travel. While terrific news for consumers, its low-cost long-haul strategy might be a little more turbulent for shareholders and lenders.
Having built Norwegian from a handful of aircraft into Europe’s third-largest budget carrier, founder and CEO Bjorn Kjos, a former fighter pilot, likes proving doubters wrong. He won a big victory in December when the U.S. approved his plan to add more long-haul routes via an Irish subsidiary.