, Columnist
The Less-Tech-Is-More Business
The market for simpler phones and appliances is promising, and the tech giants want no part of it.
Makes and receives calls. That's it.
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Research on the so-called productivity paradox -- declining productivity despite the ongoing technological revolution -- abounds in explanations ranging from statistical error to theories predicting that a productivity leap is just around the corner. One possibility is conspicuously missing: Any positive effect digital innovation is having on productivity is offset by how counterproductively distracting and energy-draining its fruits have become.
Perhaps the paradox will disappear, and productivity will start rising again, once we learn to opt out of unnecessary tech in our lives without getting a sense that we're missing out on something.