Andrea Felsted, Columnist

Gucci's Gamble on Granny Chic

A big bet on Alessandro Michele's flowery vision.

February 10, 2017 at 11:37 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

Gucci's granny chic is going gangbusters, and even millenials are lapping it up. The question is whether its floral-encrusted turnaround can last.

The message from Kering's fourth-quarter sales report on Friday is that, with the performance of its other main brands more or less in line, Gucci was the main driver of its stellar performance.