Andrea Felsted, Columnist

Making The Body Shop Great Again

Only a lot of heavy lifting will make good on millennial potential.

February 8, 2017 at 12:03 PM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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The seventies revival didn't catch on in fashion. It's hard to see it appealing in cosmetics either.

L'Oreal SA is exploring a sale of The Body Shop for 1 billion euros ($1.1 billion), according to the Financial Times. But it might be difficult for the business, founded in 1976, to find many modern saviors. It has potential for millennial appeal, but would need serious reconstructive surgery to work.