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Uber's Big Fat Indian Wedding Service
After settling for bridesmaid in China, the U.S. startup can't afford to lose another giant market.
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After its defeat in China, Uber Technologies Inc. can't afford to lose a second billion-people-plus market to a local incumbent. So the ride-hailing company has introduced a service in India to suit tastes there.
Letting customers book the same cab for as long as 12 hours -- instead of finding a new one for every journey -- doesn't have the same glamour as a flying car initiative. But failing to match the offer from its main India rival Ola of a two-hour chauffeured car rental for 599 rupees ($9) could have been suicidal.