, Columnist
Facebook and Google Have a Problem With "Crappy" Ads
The world's biggest marketer has put the tech giants and Madison Avenue on notice.
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When the world's biggest spender on marketing warns that online advertising is broken and ineffective, people from Madison Avenue to Silicon Valley should listen.
In a recent speech, Marc Pritchard, chief brand officer at Procter & Gamble Co., called for sweeping changes in how technology companies such as Facebook Inc. and Google operate, as well as to the opaque billing practices of ad agencies like WPP Plc and Omnicom Group Inc. He laid out a five-point plan on how to fix things and issued an ultimatum: P&G will no longer pay for any digital ads, tech, or agency services that don't meet its standards. Oh, and Pritchard thinks much of the marketing online is "crappy" and the viewing experience “even crappier”.