Nisha Gopalan, Columnist

Mengniu Should Have Gone Organic

High-end consumer products would have made a better target than dairy farms.
Lock
This article is for subscribers only.

The cows are coming home. But China Mengniu Dairy Co., which is taking over China Modern Dairy in an $892 millionBloomberg Terminal deal from KKR & Co. and CDH Investments Fund Management Co., should be concerned less about owning the farm and more about getting the right products on supermarket shelves.

Modern Dairy gives Mengniu access to a plant in New Zealand and farms throughout China. The timing is good, because milk prices are recoveringBloomberg Terminal after a multi-year glut: Mengniu, the nation's second-biggest maker of milk products after Inner Mongolia Yili Industrial Group Co., is working to keep costs down, and control of raw materials will help.