YouTube Needs to Become a TV Star
It helped popularize digital video but hasn't lived up to its financial potential.
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Susan Wojcicki will forever be part of Google's history. The company literally started in her home and garage, which she rented in 1998 to two graduate students, Sergey Brin and Larry Page.
Now in her third decade at Google and entering her fourth year as YouTube's CEO, the 48-year-old executive has the best shot in 2017 to prove YouTube can translate its huge audience into more revenue and to lead the remaking of television into a video-everywhere model that appeals to a younger generation weaned on smartphones and Netflix.