Andrea Felsted, Columnist

Nestle's Great Ulf-Tastic Hope

Risk is back, and this growth laggard needs a jolt.

December 27, 2016 at 6:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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Risk is back on, so who needs chocolate? Nestle SA needs to roll with the times, and investors have a lot of optimism that its brand-new Chief Executive Officer, Ulf Mark Schneider, can produce a quick change of gear.

He's certainly got the right background, but the tactics Nestle needs aren't in his DNA. Investors should tread cautiously.