, Columnist
Switch Off the Football
TV executives may want to start worrying about their prized sports rights.
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Young people are turning off sport on the box -- something that will strike fear into television executives who hoped live matches would be immune from the diversions of Netflix and video games.
European broadcasters like Sky Plc and Telefonica SA pay billions for sports rights and rely on the games' allure to attract people to their more expensive broadband and television bundles. Walt Disney Co., the owner of ESPN, and broadcasters including NBC also use sport to build audiences and sell advertising.